I remember talking with an entrepreneur who came through the accelerator I was involved with previously. Of all the things that this entrepreneur remembered and valued from his time at our accelerator, it was that when he was feeling down or stressed, I would be there with some encouraging words and, crucially, a hug.
What was it like to receive the notification about being Top 26?
Realizing that we had been selected as a final 26 team was unbelievably rewarding. It really gave us the feeling of satisfaction, but also while it was a great reward after a summer of hard work, it wasn’t long before we realized we had to get right back to putting our heads down with work and continuing to accelerate down the path to achieving our lofty goals! - Dean Travers, Luminopia
The most famous growth hack used in sports was by Sir David Brailsford, who became the performance director of British Cycling in 2003. Brailsford used the concept known as marginal gains - making small improvements that add up to major improvements when added together - to improve the performance of the team. In Brailsford’s case, he set out to improve every area of the British cycling team by 1%.
BM: I don’t think we had one moment where we said “Wow, that’s it!” It was more of a progressive awakening if you will. Jon and I had started working together in rooftop greenhouse space and recognized a massive opportunity in mainstream food production in the urban environment. There just was nothing there that could service that need, and that sort of progressed into, “We should fill it.”