No one knows how much a minute of microwaving cost; you just know it’s cheap and it's paid through your monthly bill. Inspired by this, we’re a team of Duke and HBS graduates that want to pay for online media just as we pay our utility bills. Using blockchain technology, we developed a patent-pending process to allow the per-unit monetization of impressions and URL referrals. The NewsCoin makes penny-sized transactions simple, profitable and as convenient as the microwave’s 1-minute button.