MassChallenge Taps PAN Communications for National PR Support

Partnership enhances national communications and positioning

MassChallenge, the most startup-friendly accelerator on the planet, today announced the extension of its partnership with PAN Communications, an award-winning integrated marketing and public relations agency, to support national efforts.

After a successful year-long partnership, PAN Communications has been retained for its expertise in B2B technology and healthcare communications, two predominant industries for startups engaged in the MassChallenge accelerator. With offices in Boston, San Francisco, New York City and Orlando, PAN Communications has effectively supported clients in competitive startup communities and is well positioned to help drive MassChallenge’s efforts in building a stronger and more connected global innovation ecosystem.

“Both PAN Communications and MassChallenge share in the belief that entrepreneurs are the value creators for society,” said Kiki Mills Johnston, Managing Director, MassChallenge Boston. “With a passion for innovation and an incredible track record in strategy, content and media relations, this PR relationship has helped further propel our growth as a top accelerator for promising companies.”

Each year, MassChallenge accelerates the most-promising early-stage companies at zero cost and for zero equity. The 2017 Boston cohort, which was selected from more than 1,500 applications from around the world, are developing creative solutions to society’s biggest issues in healthcare, high tech, clean energy, social impact, retail and more.

As part of this partnership, PAN Communications has supported MassChallenge in promoting startup wins, strengthening media relations, and enhancing national positioning as the organization explores expansion across North America. Immediate support includes PR efforts around MassChallenge BostonPULSE@MassChallenge, the organization’s zero-equity digital health program, MADE@MassChallenge, the zero-equity R&D lab, and EMPOWER@MassChallenge, an initiative that celebrates diversity and addresses the unique challenges founders face.

“Our partnership with MassChallenge has been exciting for PAN Communications,” said Nikki Festa O’Brien, Vice President, PAN Communications. “Although the agency’s reach is national, our Boston base keeps us committed to the growth of the local startup community, specifically in the technology and healthcare industries. With offices in four main cities, we maintain a passion for helping startups grow as we know first-hand the economic impact it can have on the city. It was only natural to team up with MassChallenge and merge our efforts to cultivate strong, smart, successful startups that will benefit others.”

Learn more in PAN Communications’ MassChallenge case study.

About PAN
PAN Communications is an integrated marketing and PR agency servicing B2B tech and healthcare brands. With offices in Boston, San Francisco, New York and Orlando, PAN delivers insight-driven, measurable programs for leading and emerging brands nationally and globally, such as SAP, NICE, MediaMath, Symantec, Maestro Health and Fuze. The firm provides today’s modern marketers with communications, influencer relations, social media and digital services that build brand equity and positively impact business results. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.

About MassChallenge
MassChallenge is the most startup-friendly accelerator on the planet. No equity and not-for-profit, we are obsessed with helping entrepreneurs across any industry. We also reward the highest-impact startups through a competition to win a portion of several million dollars in equity-free cash awards. Through our global network of accelerators in Boston, the UK, Israel, Switzerland, and Mexico, and unrivaled access to our corporate partners, we can have a massive impact - driving growth and creating value the world over. To date, 1,211 MassChallenge alumni have raised over $1.8 billion in funding, generated over $900 million in revenue, and created more than 65,000 direct and indirect jobs. For more information, please visit masschallenge.org.