Sports teams have invested in official team mobile applications to capture fans' attention (and money) on game day. Only 5% of fans will use these apps at a game. 50% of fans at sporting events are active on social media at sporting events. We have designed a social feed for sporting events focused on the conversation at the game. Fans at the game post directly onto the feed and we pull in public Twitter and Instagram posts from the stadium. Homefield plugs-in to team's apps and unlocks revenue.