Our founder suffered an asthma attack using a leading "green" cleaning product whose label was hiding toxic and irritating ingredients. The Optimist Co. is disrupting the cleaning product aisle by only using recognizable ingredients and breaking down the culture of mistrust through transparency. We are the only company that encourages our customers to make our products at home, sharing the knowledge needed to clean without chemicals. Cleaning is simple and safe when you clean like an optimist!

2016
2016  Finalist
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