Cadio (rhymes with "radio") analyzes GPS data from mobile phones to better understand consumer interests and habits. Using a privacy-aware opt-in model, Cadios algorithms generate brand-relevant inferences about where people go and what they do, creating robust predictions about future behaviors. Cadios addressable market includes consumer research and campaign effectiveness monitoring, worth approximately $1.2 billion/year in the US alone.

2010
2010 Diamond Winner
Industry